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i am professor michael (e) kidwell
email me at mkidwell@ku.edu
ph/txt me at 913 645 8944
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The class is an introduction to the discipline, function and tradition of typography as it relates to visual and verbal communication. Topics to be presented include the historic evolution of typography, the anatomy of typography, syntax and communication, legibility, readability, and technology. Emphasis is on the interrelationships of letter, word, line and page. Projects examine type families and their structure, space, language sequence and information hierarchy and typographic aesthetic.
Typography is one of the principle tools of the visual communicator. The goal of this class is to understand the fundamental elements of typography, begin to familiarize you with typography in its many aspects, and prepare you for future course work.
text reference
Students are required to obtain and encouraged to reference the texts that are the basis for many of the concepts, principles and practices discussed in this course.
Letter Fountain by Joep Pohlen
Designing Type by Karen Cheng
Meet your Type by Font Shop [free download]
supplies
Students will be expected to present their work in a professional manner. Quality tools and materials are necessary for quality project outcomes._ note taking materials (analogue)
_ sketching materials (again—analogue)
_ earphones/earbuds to protect your neighbors
_ access to an appropriate-sized cutting mat
_ appropriate-sized steel rulers for cutting
_ x-acto knife with #11 blades
_ push pins (always bring to class)
_ media/storage device: flash key, hard-drive, ipod...
_ transparent tape (andrea says no glue sticks!)
_ white paper tape or masking tape
_ studio tac or 3M product in a roll
_ foam core, bristol board and card stock
_ access to an architect's scale
_ access to a digital camera with an adjustable/focusable lens
process and project documentation
A process blog (tumblr or blogger on goggle) is required for this course and should provide evidence of conceptual and formal evolution. Weekly posts are required the process blog throughout the semester. Each post is required on the date indicated on the course project schedule and is assessed considering quality and completeness of the content. At a minimum, each blog post should include quality (sized 800 × 600 pixels) images and a brief statement that summarizes the student’s design process. Students are required to annotate (label/tag) their blog posts with both the project and class designation as well as titling the post as as indicated here.Additionally, a post documenting the student’s completed project is required on the course blog and on the student's behance space prior to the final reveal/critique and is indicated on the course schedule. The course blog post should include 3 quality (sized 800 × 600 pixels) images and a brief statement that lucidly summarizes the project—the design problem and how it was solved. This post is required to follow a specific format, naming/labeling convention (as shown here) and is evaluated as one of the deliverables for projects.
attendance
Students are required to attend class. Please be in class on time and remain for the entire period. Attendance will be taken at the beginning and end of each class period. Three “late” marks will equal one absence. A total of 3 absences will be allowed for any reason. On your 4th absence you will be asked to withdraw from the course. If it is necessary for you to be absent from class for more than 3 classes for any reason including medical condition, you should withdraw from the class. Text me if you're going to be late and email me if you're going to be absent—it's the professional thing to do.In the event of any absence, students are still responsible for obtaining all information and materials from the class period and completing all assignments on time. It is your sole responsibility to find out about any new work assigned during your absence.
religious holidays
If any scheduled course meeting conflicts with mandated religious observance, the student must notify the instructor prior the day of the observance that the student will be absent.*workload
Throughout the semester you are required to work a minimum of 3 hours of homework per 1 credit hour. A 3 credit hour studio will have a minimum of 9 hours of homework per week.Many will find the need to spend even more time per week. Studio course projects require a great deal of time in order to develop and complete. Please be aware that not all project work can be done at home or at your convenience. If you are expecting to work a full-time or near full-time job (over 20 hrs. per week) it will most likely have a negative impact on your performance and grade. It is very difficult to try and balance both a full-time job and a full load of studio classes.
use of studio time—work days
Professionalism and responsibility will continue to be emphasized. Students are expected to manage their time properly and are required to be actively working on this class during studio time. Students should use studio time to get detailed feedback of work-in-process rather than expecting or relying on e-mail/blog critiques. Sleeping, excessive off-topic discussions or working on other classes will result in an absence being recorded for the day. Leaving to get supplies, food, research or other is acceptable only after discussing with the instructor—me.professionalism and participation
Clear verbal skills are all important in communicating your ideas to clients and design team members. For all critiques, students are expected to come prepared to present their concepts, discuss how the form of their design supports their concept, and describe how they arrived at their ideas. Providing comment to your peers is a privilege. You will benefit from both giving and receiving feedback—you do not have to “like” another’s work, but you must provide insightful commentary in a courteous and productive manner. Students are required to close their computers, turn mobile phones to silent and refrain from surfing the web, updating your facebook® page (or any social media), checking email, text messaging, etc. during class, lectures, and demos. Lack of professionalism can effect—lower—your grade by one full letter grade. Students should..._ attend class on time and stay throughout the whole class period
_ prepared for every class
_ participate in classroom discussions/critiques
_ maintain a positive and open-minded attitude
_ demonstrate deliberate self-disciplined and timely work habits
_ progressively strive for and achieve the highest standards of quality
critiques
Since a significant portion of development is tied to critiques, instructor feedback should remain a student’s a priority throughout the course. It may be impossible, due to class size or other circumstance, for a student to have their work critiqued during a scheduled class. In these situations, students are expected to meet with the instructor and will receive scheduling preference.PROJECT EVALUATION PROCEDURE
If a student’s work stands out as highly effective, innovative, and memorable in how it satisfies all grading criteria, they will earn an above average to superior course grade. If work satisfies the grading criteria in a very basic way but is not memorable or does not demonstrate significant learning, they earn an average or below grade.Projects will be graded in the following 3 categories. These categories will together make up your final grade each project.
50% Process: includes demonstrated process of idea development, research, type/image studies, concept development, quantity and quality of sketches. More than just one idea explored, prepared for class and critique participation—this should all live on your blog.
additionally, a PROCESS BOOK may be required with each project. The process book contains ALL your sketches, refinements, notes... from the project. Process books can be spiral bound or put into a 3-ring binder. Directions will be given specifically for each project. It should be organized, neat and professional.
40% Product: comprehension of problem, originality of solution, appropriateness of solution, typography, visual invention, visual aesthetic, application/translation of concept, followed the assignment sheet or directives given in class.
10% Craftsmanship: includes both visual and verbal presentation quality. Neatness, precision, technical proficiency, appropriate materials, spelling/grammar.
the Levels of Performance
A superior / exceeds expectations
B good
C satisfactory / meets expectations—but not beyond
D weak
F unacceptable
^ The grade “C” is considered the average for evaluations given in this course. Completing the minimum requirements outlined on an assignment sheet qualifies as "c" level (or average) work. Work that exceeds minimum expectations will earn higher points in the "b" range, work that is exceptional earns an "a." Conversely, work that does not meet the requirements for the project will earn a lower grade than "c." The degree and quality of effort with which a student engages in the different criteria (above or below the minimum requirements) for each assignment determines how well they do.
LATE PROJECTS
A project is complete when all the requirements (including the course blog post) have been delivered in a quality, professional manner. All projects are due on the date set by the instructor and at the beginning of class. Late projects will be penalized by lowering the project grade by one full letter grade for each day that it is late. After three days, late projects will no longer be accepted.department of design grade requirements
If this course is required under the majors studies section on your degree check sheet you must receive a grade of C (2.0) or better to continue on to the next course in the sequence. A grade of C- (1.7) or lower will require you to repeat this course. In most cases these courses are only offered once a year. Students in the Department of Design must maintain a cumulative 2.0 GPA to graduate with a degree in Design.REVIEW
All projects should be retained for Portfolio Review in May 2016 (this is for those of you who are planning to continue in the graphic design program or illustration program). KEEP THEM SAFE. More information about Review will be given throughout the semester. To pass the Fall semester part of the review you must have a final grade of C or higher.FINAL CLASS GRADE
The final grade will be based on the average of your project grades.BEHANCE.NET
You will also be posting your final projects, sketches, project overview to a Behance page. Behance is a social networking portfolio site. Behance.net, sign up in the upper left / ask for your invitation to join. It is free—there is a "pro-site" but you do not need that at this time.follow...
http://www.behance.net/kudesign
creep...
https://www.behance.net/ellagore
https://www.behance.net/marysniezek
https://www.behance.net/megansnelten
https://www.behance.net/michaelhornsby
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