The purpose of project two was to create an original typeface using Fontstruct. The next step was to come up with three keyword attributes to describe the font and then use this identity to 'sell' the font in a 16 page, two-sided double parallel fold up mailer brochure. My typeface is called New Wave and is inspired by the curl a wave forms.
Keywords:
Youthful- the curves on the capital letters remind me of youth - childlike, innocent, like the way a little girl's dress forms a circle when she spins
Adventurous- too much and it isn't special anymore, getting out of your comfort zone
Happy- good vibes, creates excitement and enjoyment
Project can also be found on my Behance
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