Tuesday, September 1, 2015

visible language...

"Using the Sabon typeface for one of the first times, Thompson handset the type for each page using “thought-unit” typography which relies on breaking each line based on their spoken sound (in essence – making it so that you read in the manner in which you hear, so no lines would end in a pause like “if, and, but, it and so on.) You can now see the true mark of a publication designer based on how they rag their text and if they have received this form of teaching. I have to confess that it was one of the things that drove me insane in overseeing staff when they wouldn’t take the extra time or philosophically understand the process. As the computer does more and more work for us and we read far too much on-line (here included of course) you come to appreciate a properly set paragraph all the more." (stolen from here)





No comments:

Post a Comment